dNovo Group was started with the knowledge that in today’s internet-driven world, it is almost impossible for any business to succeed without leveraging online channels. This includes a flooring store. Today, consumers are less responsive to the traditional ways of marketing, and most depend more on search engines such as Google and Bing to find businesses that meet their needs. Studies have also shown that SEO leads have a closing rate of 14.6%, whereas traditional advertising methods only offer a closing rate of 1.7%. This is what makes search engine optimization so important for your flooring store.
How can SEO help?
As you may already know, simply having a website is no longer enough. There are so many pages online that are competing for attention. A simple “flooring stores” search will return millions of results. The good news is with the right SEO strategy, your business’ website will rank higher in search engine results. This leads to a more competitive advantage over other websites that offer similar products and services.
It is, however, good to note that it is not enough to rank higher than where you currently are. The goal is to fight for the first page of search engine results. A recent study done by Search Engine Watch reported that websites that appear on the first page of search engine results get 33% of traffic while those on the second page get 17%. The percentage keeps dropping page after page. The only way to see a significant bump in your store traffic is to position your website at or near the top of the first page. You do this with SEO, and dNovo Group is here to help.
In addition to increased traffic to your flooring store, SEO will provide the following:
- A competitive edge
Bearing in mind the first few results get almost all the search traffic, SEO helps you get more attention. Even if searchers don’t click on your website, they will see your name, and that is free marketing. If they don’t find what they are searching for in the website they clicked, they will certainly go back to your website. Your website will get more traffic than the lower-ranked websites.
- Higher return on investment
While search engine optimization is not free, it is cheaper than traditional methods like print ads, radio, direct mail and billboards. Since most of the cost involves regular optimization and monitoring, the ROI is much higher over time. SEO is not short-lived. Consumers will not stop seeing your ads as soon as you stop paying, as is the case with traditional methods.
- Better leads
Traditional marketing strategies rely on assumptions. The audience may or may not be interested in your flooring products. SEO leads to more qualified leads because the people that will find your website are those searching for flooring products.
Finding the right customers for your business while keeping the costs down is the key to success. Search engine optimization helps you do that. If you are ready to get more quality leads by boosting your online presence, get in touch with us today.
